Now that we have well over 2,000 nonprofit campaigns under our belt, boy have we learned a lot! We’ve seen it all, from fundraisers achieving more than 400% of their goal, to ones that barely got off the ground. By analyzing tons of both the successful and unsuccessful campaigns, we’ve come up with a basic set of traits that are associated with each path. It’s really what we’ve known all along, but now we can validate things and share our findings with you, so that your current or next campaign has a much better chance of success.
These will be “broad stroke” looks and are meant to set you in the right direction. More details are right inside of your settings and here in Fundraising Central. And remember, we always have humans standing by to help too.