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Unlike a single email at launch time, with social network posts you really want to schedule a barrage over the first 2-3 days. Remember, they have a short lifespan and people typically have to go to their pages to check for new posts, so they do that at various times during the day. In some cases, they won’t even look every day. Plus, in the case of Facebook, only a small percentage of your fans will even get all your posts.