This is a great marketing tool! We had one nonprofit that simply told their supporters to click on a link to go see a new video. It worked! They hit their goal in a week. In fact, it worked so well that we added this very slick feature you can use if you have a great video.
You’ll notice that under each video in your settings there’s a special link. When used in an email, social post or on your website, it will overlay that video on top of your GivingGrid. When they’re done watching, they’re on your GivingGrid. Donation time! Great video can increase your donations by up to 100% and gives people a great reason to click through to your GivingGrid. For example, “Click this link to go see our latest short video!” Here’s an example of what people will see when they click it. You can click on the image below to see the live version: