An email blast to all your friends, relatives, supporters, etc., is without a doubt the most effective and fastest way to get donations and get out of the gate quickly. We can’t stress that enough! On a one for one basis, email is about 10 times more effective than social network posts. Here’s why:
- Emails are more personal and urgent or pressing. People tend to open emails quickly, very often on their phone first (GivingGrid looks and works great on a phone!). Social posts are looked at more casually. Everybody is always looking at their inbox, but not everyone is always on their Facebook page or Twitter feed.
- Emails linger, meaning they can hang around in someone’s inbox for a long time (even days), whereas a Facebook posts average lifespan is three hours and a tweet is about 18 minutes.
- Emails provide much more room or space to deliver your message.
- If this is a personal fundraiser, the people whose email addresses you have are either your friends, relatives or business associates. They all know you. How many of your Facebook “friends” are really your friends?
If you’re a nonprofit, the email addresses you have are typically made up of donors and other supporters that truly care about your organization and cause and in most cases took the time to sign up for your updates or newsletter and you know how cautious folks are these days… It’s so easy to “like” a Facebook page. You won’t get anywhere near the percentage of true supporters as on your email list.
The social networks play in big-time too, because they’re the easiest way to share, more on that later…