Content - Keeping it Fresh
We can’t stress enough the importance of creating a compelling and passionate message, with a “call to action,” through text, images and video. Depending on the length of your campaign, it’s also very important to keep your content fresh. If your campaign is only one to 10 days, you probably don’t have to worry it, but it never hurts…
Try changing up your images and perhaps tweaking the Brief Overview after a week or two. A lot of people will be coming back to your GivingGrid, because of ongoing posts, emails and updates, so it’s good to show them a different look. In fact, that new image may be a reason to bring them back.
The bottom line is, treat your GivingGrid much the same way as you’d treat your own website or Facebook page. Keep it fresh and always always always give people a reason to donate, donate again and share!!